The Royal Effem concept
Colours that let your imagination fly, new looks to see a different you, the freedom to dare and be inspired by latest trend, luxury make-up that never goes out of fashion. All this is Royal Effem.
Royal Effem brings the great Made in Italy tradition to the make-up sector by combining acute aesthetic sensitivity, incessant research into the quality of materials, packaging and textures, and painstaking care over every detail.
All the basic products and collections are created thanks to the research and dedication of the Royal Effem Creative Group [R.E.C.G.] the multi-disciplinary team that creates and perfects Royal Effem products. This staff of designers, make-up artists, cosmetologists and marketing experts combine their know-how and experience constantly to ensure that every product achieves the highest standards of functionality and style.
Latest trends are tracked down by cool hunters in America, Asia, Europe and the Middle East and then brought back to Parma, the ancient Italian city whose history is founded on beauty, art and music. This is where the Royal Effem products are born.
Colours, textures and active principles combine in a synthesis of art and technique to create uncompromising quality that you can see with your eyes and feel with your skin. So whatever your idea of beauty is and whoever you want to be today, Royal Effem is with you.